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KING & BURGER
POP- UP RESTAURANT PROJECT
EXPLORING FLEXIBLE DESIGN AND BRANDING
 
GROUP PROJECT WITH:
ALEXEIS NICOLE
AARON LI
PATRICA ROQUE
 

The industrial revolution brought about necessary change and progress. The rebranding of Burger King was achieved with the industrial revolution in mind. Details of the pop-up restaurant reflect prominent motifs of the revolution, from the charcoal-painted walls to the cast iron pipe light fixture. Burger King is notorious for its unique burgers, and the rebranding of the establishment required pushing boundaries further. This was accomplished by implementing technology such as interactive touchscreen menus featuring an upgraded menu. King & Burger, a refined revolution.

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