Inspired by foot progression while running, the new Nike concept store creates a kinetic visual environment for visitors to interact with the space. The design is dynamic and energetic, giving users a unique sensorial experience.
The LED tips as well as the back lit branding, allow for a synchronised light show choreographed to music or other audio forms.
NIKE EXPERIENCE STORE
RETAIL DESIGN
EXPLORING MOVEMENT, LIGHT, AND BRANDING
Group Project with
Hillary Bonnel
In Cooperation with:
Nike Retail Design
Visual Elements
Pave
Flexible Layouts:
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The shoe displays are mobile and can be arranged into different layouts. Arrangements can affect the overall circulation as well as the way customers view the products.
The Display:
The Nike shoes are displayed on long slender metal tubes with LED tips. The bottom part is anodised black, affectively giving the shoes the appearance of floating on a wave of light.
Interactive Wall::
The back wall features 3 interactive touch screens that enable the user to get immersed in the educational and decision-making process of choosing a new pair of Nikes. The user can scroll though information, size options, and colours of individual shoes or they can choose to perform short quizzes to find their perfect pair of Nikes.
Storage Wall::
Walls on both sides of the store, house hidden storage closets for shoe boxes. The doors are made of laser cut metal sheets and backlit acrylic Nike branding.
Integrated Mirror:
The back wall features an integrated mirror that help customers view their favorite pair of Nikes.
